Natural labeling advice, Immune-boosting goji berries, Super Bowl ad insights

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Add to Safe Sender List Advertisement newhope360 Daily Natural industry news from supply to shelf January 23, 2014       On our radar The pros and cons of the natural label With all the confusion about which ingredients are natural and which are not, here's one expert's advice on how brands should approach natural labeling. Read More Advertisement Industry cross section The Dr. Bronner's approach to activism The media consultant for Dr. Bronner's Magic Soaps talks about the GMO labeling battlefield and the secrets to successful activism. Read More Gojis a go-to to help fight the flu? A new study suggests goji berries could boost the immunity of older people who have received the flu vaccine. Read More Advertisement Commentary Winning takeaways from Super Bowl ads Multimillion-dollar Super Bowl advertisements are out of reach for most natural products brands. But that doesn't mean they can't be a source of inspiration. Read More Advertisement Your health 5 beauty ingredients from Africa These globally-sourced and sustainably-produced personal care ingredients deliver time-tested benefits. Read More Advertisement Most popular Giving independents the tools they need to compete Natural products industry lessons from 1984 Clarify your brand's message Who are supplement consumers? [infographic] Interactive energy drink hits the market Advertisement   Advertisement Poll Tell us: Who will drive the future of the GMO labeling discussion? Advertisement Today's takeaway "Consumers now understand that if GMOs were 100 percent safe, then there should be nothing to hide and companies should be proud that they use GE ingredients." — Adam Eidinger in The Dr. Bronner's approach to activism Have a topic you'd like us to write about? Tell us ...

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