 
Hi Usman! It seems like every time you turn around, companies are adding a new claim to their product packaging. So how can your clients decipher all these crazy assertions, much less separate the useful ones from the misdirection? Why, with a handy-dandy guide, of course! Reading Package Claims: A Guide is chock-full of the meaning behind the marketing. This post explores everything from "all-natural" to "light" to "sugar-free." And, because I'd like to perk up your Monday, there's a great handout that you can get as well. Have a great week, Yours in health, Judy Doherty, PC II
Chef, Publisher and Founder
Food and Health Communications, Inc. |
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