The natural products industry is a burgeoning market that is poised to grow 51% to $226 billion by 2018 (8.5% CAG).* The move toward healthier, more thoughtful, and informed eating is not a fad, but a societal shift that is expected to only accelerate. What are the key trends shaping the natural products industry? Who buys natural, organic, and healthy products and what is driving their purchase decisions? Who follows traditional advice on diet and health and who doesn't? What do you need to know to successfully innovate for tomorrow? Through the market research assets of NEXT Trend, watch the data come to life as leading editors and analysts chart this new world order for consumer brands. With forecasts, trends, consumer segmentation, and strategic insights, NEXT Trend will explain the growth in natural products, unveil new opportunities that tap into the vein of this social change, speak to the major industry challenges on the horizon, and identify the data and insights needed to successfully innovate within the growing natural products landscape.
Attendees will learn about: -
Key macro trends shaping the natural products industry -
5 distinct consumer segments including: profiles, differentiated lifestyles, behaviors, and attitudes and beliefs about health, nutrition and lifestyle -
Who to market and sell products to and how to speak with them -
New micro data and insights that help companies spot emerging market opportunities *Source: NEXT: The Natural Products Industry Forecast 2014, Penton Media and the Sterling-Rice Group
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