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Your New Route to Club Industry Content  Welcome to the first edition of Trendbeat, Club Industry's new monthly e-newsletter focused on topics of interest to the fitness industry. These stories are housed on five new sections of our website: Management , Sales/Marketing, Nutrition/Weight Loss, Technology, and Training/Group Exercise. Look for new stories in these sections in the months to come.
Trendbeat also features our Master Class videos, which are educational tutorials from industry consultants, as well as our Executive Insights videos, which share insights from some of the leading thinkers in the industry on broad topics.
All of the content is open only to our subscribers, so if you have not yet registered on our website, you should do so. Our basic subscription is free. Some of the content is open only to our paid subscribers as a thank-you from us for supporting our digital media brand financially. –Pamela Kufahl, director of content and engagement |
MANAGEMENT |  Whether they are called enhancement fees, annual fees or rate guarantee fees, a growing number of fitness facility operators have begun adding an extra fee to members' charges. If done properly, these charges can bring in an extra month's worth of revenue. Read More |
SALES/MARKETING |  Digital and direct advertising are vital to health club companies both during the recent January push and through the remainder of the year. Read More |
|  Several health club companies have launched new advertising campaigns in 2014. Here are just a few samples of their advertisements. Read More |
NUTRITION/WEIGHT LOSS |  For fitness facilities offering weight-loss programs, providing tracking tools can be key to helping members get the results they want, and mobile or online tracking tools can have even bigger benefits for clubs and clients. Read More |
|  Health club operators and fitness professionals are beefing up their weight-loss programs to help members slim down and stay healthy, often increasing their revenues in the process. Read More |
|  How can your trainers and the rest of your health club staff tell if members are taking their workouts too far or are not eating properly? Read More |
TECHNOLOGY |  As smartphones and tablets become a bigger part of health club members' daily lives, operators and manufacturers are turning to Internet-enabled equipment to keep them engaged. Read More |
TRAINING/GROUP EXERCISE |  Although the philosophy behind HIIT has been around for decades, fitness facilities can capitalize on its recent popularity by offering high-intensity interval group fitness programs, which can increase revenue and improve retention. Read More |
EXECUTIVE INSIGHTS |  In this free preview video, Bill McBride, CEO of Active Sports Clubs and consulting company BMC3, shares 14 observations about some of the fitness trends he is seeing and where those trends are taking the industry. Read More |
|  In this free preview video, learn how to leverage social media in a practical way, select the right social content mix by listening to your influencers, make social data actionable and create a social data scorecard so you are ready for the future of social data and social engagement. This presentation is by marketing expert George Assimakopoulos, vice president of marketing services at Penton. Read More |
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CLUB INDUSTRY SHOW | | The Club Industry Show is the most comprehensive event in the fitness industry. Join the entire fitness industry for the 2014 Club Industry Show Oct. 22-24, 2014 at McCormick Place in Chicago. View the Site |
CLUB INDUSTRY STORE | | Club Industry's new store carries books, reports, and training materials—everything you need to maintain a successful fitness facility. Check out our top-selling reports, and be sure to check out all our store has to offer here. |
CLUB INDUSTRY APP | | Get the latest news in the industry delivered straight to your smartphone or tablet with the new Club Industry app. Easy-to-navigate sections guide you to top stories, the latest news, expert advice on personal training, marketing and retention, and much more. Download the app for your Apple device here and your Android device here. |
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