| As someone who has previously shown interest in Club Industry, we thought you would like our new Club Industry Resourcebeat e-newsletter. To continue receiving the Club Industry Resourcebeat newsletter after April 2014, please subscribe here, or manage your newsletter subscriptions by visiting the Newsletter Preference Center. | Cardio, Strength Equipment Still Get Some Love Lately, all the "love" in the industry seems to be going to functional training, group training and studios. But this week (Valentine's Day week, no less), we wanted to show some love for the tried and true: cardio and strength equipment.
Just like your first love, you can't quite get over them, even if you now run a yoga studio or a personal training studio where cardio equipment is non-existent and the only strength equipment might include dumbbells and bands. However, at some point, many of your members will just want a little time on the treadmill or the stepper to mix it up. And when they do so, what will they find? They will find that new choices in the types of cardio equipment may be minimal, but the technology on the equipment has changed radically. That is, members will discover this if you have kept up with the times and changed out your equipment recently. If you haven't? Perhaps the following three articles can convince you that it is time. –Pamela Kufahl, director of content and engagement | Advertisement | Working out on fitness equipment in a club allows users to tailor each workout to them rather than taking part in a workout designed for a whole group in a studio. Read More | Advertisement | From cardio and strength equipment to mobile fitness solutions and social media, technology is making an impact on the fitness world for both users and operators. Read More | Advertisement | Alternative motion cardio equipment will not replace the traditional treadmill or elliptical. It could, however, become among the most popular cardio training options in a club. Read More | Advertisement | | | | | CLUB INDUSTRY SHOW | The Club Industry Show is the most comprehensive event in the fitness industry. Join the entire fitness industry for the 2014 Club Industry Show Oct. 22-24, 2014 at McCormick Place in Chicago. View the Site | CLUB INDUSTRY STORE | Club Industry's new store carries books, reports, and training materials—everything you need to maintain a successful fitness facility. Check out our top-selling reports, and be sure to check out all our store has to offer here. | CLUB INDUSTRY APP | Get the latest news in the industry delivered straight to your smartphone or tablet with the new Club Industry app. Easy-to-navigate sections guide you to top stories, the latest news, expert advice on personal training, marketing and retention, and much more. Download the app for your Apple device here and your Android device here. | E-NEWSLETTERS | Get valuable content delivered straight to your inbox each month by signing up for Club Industry's e-newsletters. Subscribe Now | | |
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