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Data's Value Depends on Its Translation into Action  It's the start of the new year, which means it's the perfect time to become more familiar with all that your software system has to offer.
Data is power, and a good software platform offers you the data that you need rather than just the ability to sign up and bill your members. Good software systems today can collect data that will make you and your staff smarter about your business. Good software can create profiles of members to help you target market, catch potential cancellers and reward loyal members. It can help you determine which programs are attracting members, which equipment is down or at the end of its life, which trainer is your star performer and more. Tracking data is easier for club operators today than in the past because of the advances in software systems and the mobile access to this data. But that data only does you good if you know how to translate it into action. Talk with your software company representative for help. After all, if you are paying for the data, you need to know how to use it, and good software companies will show you how to do that. –Pamela Kufahl, Editor-in-Chief |
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|  Gyms can increase sales, member satisfaction and loyalty by using mobile technology to meet consumer needs for information and services.
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|  Using mobile devices, apps, social media, and digital tools that allow for self-management can help club operators manage and grow their businesses as technology evolves.
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|  Use business intelligence and data warehousing to transform your raw data into meaningful and useful information for your business while increasing your return on investment.
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|  Revenue beyond dues is the key to real profitability for health clubs, and proper tracking is the best way to grow those revenue streams.
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|  Building relationships is vital to your club's success, and taking the time to build relationships with past and present members can go a long way toward slowing attrition.
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CLUB INDUSTRY SHOW | | The Club Industry Conference and Exposition is the most comprehensive event in the fitness industry. Join the entire fitness industry for the 2014 Club Industry Show Oct. 22-24, 2014 at McCormick Place in Chicago. View the Site |
CLUB INDUSTRY STORE | | Club Industry's new store carries books, reports, and training materials—everything you need to maintain a successful fitness facility. Check out our top-selling reports, and be sure to check out all our store has to offer here. |
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