Monday, 2 December 2013

5 risky product claims, 8 natural product PR faux pas, A 23andMe skeptic

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Natural industry news from supply to shelf

December 2, 2013

 
 
 

On our radar

5 product claims that could spell trouble

There are a number of less-obvious and often-forgotten rules about product marketing claims. Here are five claims that are a no-no for regulators.

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Industry cross section

The repercussions of front-of-package labeling

The president of the United Natural Products Alliance offers insight on the recently proposed Food Labeling Modernization Act of 2013.

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8 (more) things to avoid when pitching the media

We already gave you eight, now here are eight more grievous examples of poor PR presentation that are sure to get news of your natural product ignored.

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Blueberries good for blood vessels

A German study found that wild blueberries may help blood vessels function better and remain healthier, thus relieving pressure on the heart.

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Commentary

23andNOT

The FDA's warning letter to 23andMe has the world of personalized medicine up in arms. But is it actually sending a message consumers should heed?

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Your health

8 super easy detox juices

These juice recipes taste delicious and help to cleanse and detox your body during a season saturated with rich holiday foods.

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Most popular

19 reasons why shoppers should buy local [infographic]

23andMe, FDA and you

Justin's investment shows why brand matters

The best non-GMO retail displays

Mastering mobility with collagen




 

Poll


Tell us:
How did you approach Black Friday?



Today's takeaway


"For (front-of-pack) labeling to work, the colors, type font and methodology must be the same. Do this and we can change consumer buying patterns."
— Loren Israelsen in The repercussions of front-of-package labeling






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